FELLER CO
Brand identity, brand extension (illustrations), social media engagement. 

Project Objectives
Create a brand identity for a luxury apron company based in Abbotsford.

Target Audiences
Baristas and culinary enthusiasts.

Design Issues
Work through client’s original design ideas, specifically regarding using a rounded bold sans serif font for their logo that was not going to be as attractive as alternative options.

Design Process
Research went into other high end apron companies which helped the direction of the hand lettering logo.

Outcome
A fresh brand identity for up and coming apron company.