JUNE ISLE
Brand identity, brand extension (illustrations, patterns), packaging, social media engagement.

Project Objectives
Create a brand that is minimalistic with inspiration from Dutch culture and folklore yet stays true to the roots of the Fraser Valley heritage. To implement the brand identity in opening an online boutique for heirloom and investment pieces. 

Target Audiences
Appealing to mothers, aunts, grandmas, and friends with kids.

Design Issues
To start we changed the brand name from ‘Nest’ to ‘June Isle’. The name change was to create a more personal name from the original more ordinary name. With both business partners, we worked through blending concepts and inspirations.

Design Process
Research other ethical children’s apparel brands.

Outcome
Creating a brand that involves a community collaboration such as; florists, other children’s businesses, and community mothers.