UFV EXPLORER
Brand identity, brand extension (illustrations &swags), lookbook, event planning. 

Project Objectives
To make the study abroad program more appealing and engaging to students through in-trend design.

Target Audiences
UFV students.

Design Issues
When the project was brought to my attention I discovered that there was not a lot of information or impacting media. There needed to be more information in a more accessible way that would catch the attention of the student body.

Design Process
There was research and reflection on the current promotional pieces to assess the areas that required improvement and look at what would be more affective. It was clear that there was a need for brand extensions through apparel, posters, and true testimonials of study abroad students.

Outcome
The final project had a stronger brand identity with exciting extensions that brought more students to the information about the study abroad program.