WILDFISH
Brand identity, brand extension (illustrations, swags & patters), social media engagement, event planning, photography.

Project Objectives
To make an ordinary beer league into a community engagement.

Target Audiences 
Community influences and sports games enthusiast ages 18-35 who would not ordinarily commune.

Design Issues
The brand identity needed to be current, and have an element of community engagement through social media. The logo needed to be something that the whole team agreed upon, and was happy to promote.

Design Process
There was research into existing beer league uniforms, and generic sport team logos to ensure a minimal but impacting logo that was truly original.

Outcome
Wildfish games became a social gathering that brought community members together.